One of the partners in our Annyeong Seoul Korean Fair is TONYMOLY.
Are you curious like me? (Sometimes I do feel like I’m a cat! So curious, haha!) Anyway, have you ever wondered about their name TonyMoly?
Keke, I remember when I first heard TonyMoly, I had wondered fleetingly if the owner’s name was Tony. And maybe his wife is Moly or something…
Then I wondered if it’s spin of the phrase HOLY MOLY… Probably not… But regardless, the name TonyMoly intrigued me to no end as I entertained in my mind all the possibilities on the origins of the name.
Tony… Hmmm… sure sounds like a male given name, short for Anthony. Or maybe it’s a female name, short for Antoinette? So is Tony a man or a woman? Can’t be referring to the Tony Awards organized by the American Theatre Wing, right?
What…?! Tony is an adjective?!
Aigoo, to think that I’ve always prided myself on my pretty strong grasp of vocabulary and it’s been years and years since I came across a word that I needed to look up the dictionary for. But guess what?! I looked up the dictionary for Tony and know what I’d found out?
According to DICTIONARY,
ton·y [toh-nee]
adjective, ton·i·er, ton·i·est. Informal .
high-toned; stylish: a tony nightclub
Intrigued, I googled and found the story behind the name on (where else?!) the TONYMOLY OFFICIAL WEBSITE.
Ahhh… Now it makes perfect sense! If Tony means ‘stylish‘ and Moly means to put something into a box, then TonyMoly obviously means Stylishness Boxed Up!
No wonder they always take such pride in their packaging and always ensure that they’ve style on top of quality and product efficacy! Check out some of their more innovative packaging to see how they try to put style into a box so that we, the consumers, can bring some style home! Or better yet, apply style onto our faces, keke!
Here, check out some of their uber-cute packaging! Convinced yet that TonyMoly is indeed striving to deliver style in a box for us?
Hee, the packging is so yummyliciously stylish that even TonyMoly‘s spokesperson Song Joong Ki couldn’t resist a bite!
Anyway, let’s go back to TonyMoly‘s brand story.
Now we’ve already established that the origins and meaning of the brandname, TonyMoly. What about its slogan, brand value and vision? Here, I’ve lifted the following from their OFFICIAL WEBSITE.
I guess it’s pretty obvious from the information what TonyMoly is all about. Yup, it’s definitely more than just stylish packaging.
The slogan Skin Revolution should already give you an inkling of what the brand hopes to achieve. There is research and technological advancements in skin improvement being implied in its slogan, don’t you think?
And if you read on, it’s easy to see that TonyMoly wishes to engage in more research and development to achieve technological breakthrough and develop products that will help us achieve brighter and younger skin… and yes, very importantly, it hopes to do all of these at affordable prices.
Created some five years ago in 2006, TonyMoly has come a long way. It now boasts of over 150 shops in Korea and also in nine other Asian countries. If you wish to find out more about the brand’s history and milestones over the years, read THIS.
If you haven’t yet given TonyMoly a try, I strongly recommend you pop by during our fair to check out the products. I can almost guarantee you that you’ll be able to find something that you wish to bring home
I hope you’ve enjoyed my brand introduction for one of our partners in the Annyeong Seoul Korean Fair. It’s always good to know more about what goes on behind the brand that we’re buying, right?
Meanwhile, you can check out more information about TonyMoly Singapore HERE or go like its FACEBOOK PAGE.
P.S. Omo! Did you know TonyMoly even has its own brand song?! Here, check out TonyMoly‘s brand song HERE!